PROJECTS
Project | 01
Acquisition Marketing Elements and Website
After a 2014 acquisition I found myself invigorated to take charge of our marketing assets working within a new set of guidelines alongside many talented folks at corporate to refresh and elevate our brand and collateral.
As designer and subject matter expert, I worked closely with corporate marketing to develop meaningful website content, video scripts, site wireframes, video story boards, and photo shoot layouts to properly market our business - a challenge we’ve faced for years due to lack of resources.
After many drafts I traveled to Los Angeles to co-direct a stellar photo and video shoot catered to our services and brand.
These raw assets proved to be priceless as I managed the cross collaboration of InComm Product Control (IPC) and corporate IT, Legal, Executives, and Marketing to successfully create and deploy the re-branded IPC website.
Project | 02
Carrier Billing Mock Marketing Tool Kit
When a new idea comes up I bring it to life and make it look good. Sought out by the Senior Vice President of Emerging Technologies to market iTunes Codes for a carrier billing service, I conceptualized and created a fake cellular service company and marketing campaign spanning multiple channels including social media, SMS messaging, web banners, email ads, print, and more – all while complying to Apple’s strict brand guidelines. I tackled this head on creating logos, content, mock web pages, and various ads. My “phone it in” campaign and toolkit (seen here) was a hit and has been used to help secure contracts with several leading national and international carriers.
Project | 03
Sell Sheets
Sell sheets are a key tool to bringing in new clients. While following brand guidelines, all designs focus on clear, concise communication of IPC's system and core benefits: reducing fraud, enhancing inventory accuracy, real-time tracking, automated return validation, and improving operational efficiency. Bold visuals and intuitive icons guide the reader through the product’s capabilities and services, while a compelling call to action drives engagement.
Project | 04
InComm Product Control (IPC) Overview Presentation
In today’s fast paced world it’s important to be concise to make an impact and lasting impression – especially when selling and story-telling. This presentation was designed to quickly and visually give an overview of what InComm Product Control does. I created all icons and took care to design graphic elements, develop content, and align layout to brand standards and guidelines.
Project | 05
FY16 Year End Infographic
All hands meetings and recaps are essential communication tools within any business but can feel dull and redundant. Determined not to have this happen under my watch, I detoured from the traditional slide deck and began researching cross-departmental data points to come up with an eye-catching infographic incorporating custom icons, comparisons, and fun facts to keep the audience engaged. My work was recognized by corporate and featured on the front page of our intranet site.
All retailers, manufacturers, brands, and numbers have been altered to protect anonymity.
Please click to view, zoom, and scroll through full infographic
Project | 06
Blush to Berries Wedding Invitation Set
Social correspondence design is a true passion of mine and I love exploring new techniques. I was recently lucky enough to design this elegant and bold blush-to-berries wedding invitation set and try my hand at DIY thermo foiling in rose gold. Thank you Rose and Forest for letting me create this for your special day!
Project | 07
Country Elegance Wedding Invitation Set
Creativity runs in the family and it’s always a treat when we can pull our talents together to make something spectacular. My strengths lie with layout and visual design while my father’s focus on traditional hand skills in watercolor and pastel. Together we created this striking invitation set elegantly accented with gold thermo foil. I’m thrilled to have worked with him to produce such stunning results.
Project | 08
You Are My [Petoskey] Rock
Growing up my family went camping in northern Michigan and one of our favorite things to do was hunt for Petoskey rocks on the shores and dunes of the lake. These rocks are incredibly beautiful...but not to the naked eye. The "Where's Waldo" of geology, Petoskey rocks are pieces of fossilized coral that look like ordinary rocks when dry but come to life when wet or polished unveiling beautiful bursting organic hexagonal patterns. My design for this shoe is a Midwestern shout out and personal throwback that mimics their beauty and organized chaos.
![You are my [petoskey] rock - slip on](https://static.wixstatic.com/media/843711_af9775216ef64c7988947944506cff76~mv2_d_2376_2376_s_2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/843711_af9775216ef64c7988947944506cff76~mv2_d_2376_2376_s_2.jpg)
![You are my [petoskey] rock - pattern](https://static.wixstatic.com/media/843711_be34c2d40744467b82108f67f70f4dd9~mv2.jpg/v1/fill/w_864,h_1080,al_c,q_85,enc_avif,quality_auto/843711_be34c2d40744467b82108f67f70f4dd9~mv2.jpg)
Project | 09
Sun and Sea Wedding Invitation Set
I know, it’s unconventional to highlight your own wedding invitation in your work. But, how could I not? My husband and I love Mexico and decided to have our wedding in Cabo incorporating all the colors of a beach sunset - bright turquoise, oranges, yellows and golds. I love how these hues and textures play off of each other and create a bold contrast fitting for a fiesta.
